AIG UK’s Lifeline Plus was launched in 2005 and changed the
face of the Group Personal Accident and Travel policy. Challenging
the Status Quo, who was very mean spirited and had many things
that it didn’t want to give away, we produced a new, revolutionary
type of policy for your clients.

We offered the most comprehensive cover available, removing
many of the restrictions and exclusions that could make business
travel more difficult. Then, because we believe that it's not just
those who claim who should be looked after, we included a range
of benefits that clients found truly useful and valuable.


Lifeline Plus has evolved even more in response to your clients’
needs. We’re continuing to take away more of the things the Status
Quo doesn’t want to give up. Like covering directors and their
families (plus a nanny or someone similar) for all business plus
leisure travel, sending SMS security alerts and extreme weather
text messages to employees who travel to far off lands and
introducing a new Healthline Plus service offering lots of
medical help, advice and information.

These changes take effect for all renewals and new business
from 31st December 2006.